thought leadership

Join us at our next live event

Most content assumes users are at full capacity. Adrie van der Luijt, Founder of Trauma-Informed Content Consulting, talks about what happens when they’re not and why that matters for everyone.

His keynotes, podcasts and articles cover the practical intersection of trauma-informed design, regulatory compliance and content strategy. He doesn’t do motivational keynotes or theoretical frameworks divorced from implementation. He shares what actually works based on four decades of journalism and work on projects serving millions of users during their worst moments.

Growing in Content 2026

28-30 April 2026 - Keynote speaker

Discover what my mother taught me about trauma-informed content design (and why it matters for all your users). Followed by a Q&A session.

Button blog

5 June 2025 - Featured author

Learn how AI can support trauma-informed content design, helping scale empathy while protecting the humans who create it.

Adrie van der Luijt, Founder of Trauma-Informed Content Consulting, is a keynote speaker at the Money Advice Trust's Vulnerability and Consumer Duty Academy.

Vulnerability and Consumer Duty Academy

16 July 2025 - Keynote speaker

Adrie van der Luijt, Founder of Trauma-Informed Content Consulting, delivered a 75-minute keynote on trauma-informed content design and FCA Consumer Duty compliance to senior executives in UK financial services firms.

Megan Legawiec's WisdomWednesday

June 2025 - Guest author

Adrie answers burning questions about ways of utilising AI to scale trauma-informed content while maintaining the critical aspect of human oversight in this delicate balancing act.

Empowering your content strategy

What we talk about

When good intentions create bad outcomes

How organisations accidentally make things worse for people in crisis and the small changes that fix it. Real examples from Universal Credit, cancer support and drink spiking guidance.

The £174 million question

Why FCA fines for failures with vulnerable customers mean trauma-informed content isn’t nice-to-have anymore. What Consumer Duty actually requires and how content teams implement it.

Beyond WCAG

Where accessibility standards end and trauma-informed design begins. What happens to comprehension during financial stress, bereavement or cognitive overload.

AI and vulnerable moments

How current AI approaches to content risk amplifying existing harm. What responsible implementation looks like when users’ capacity is reduced.

Let's discuss how we can help you

Book us for your event, blog or podcast

We work best with audiences who need practical implementation guidance, not theoretical inspiration. Content teams handling real user crises. Vulnerability leads managing regulatory compliance. Service designers who’ve hit the limits of standard accessibility frameworks.

We are particularly interested in speaking at events where trauma-informed design is new territory rather than preaching to the converted, where the audience needs convincing that vulnerability isn’t an edge case.

01 What you get

Content grounded in actual projects, not case studies I’ve read about
Practical techniques your team can implement Monday morning
Honest answers about what I don’t know or haven’t tested yet

02 What you don't get

Corporate motivational speaking
Theoretical frameworks without implementation paths
Claims about demographics I haven’t worked with directly

03 Contact us

Include your event details, audience composition and what specific problem you’re trying to solve. We’ll tell you honestly whether we’re the right speaker or if someone else would serve your audience better.