Remote working was the norm during the Covid lockdown, so why are many employers now forcing workers back to the office?
Virtual assistants marketing themselves as handlers of “tedious tasks” face a reckoning as AI advances. This disconnect reveals a broader failure to recognise how support roles are evolving.…
True content strategy works at a higher level from that of most self-proclaimed strategists who merely make existing content perform incrementally better.
AI isn’t coming for copywriters’ jobs in some hypothetical future. The question isn’t whether this change will happen, but what you’ll do now that it has.
A career move can be sideways, diagonal or into territories that aren’t on any organisational chart. The most successful career move isn’t always up.
Job titles in management support often mask the real strategic responsibilities we have taken on, suggesting that we are merely assisting rather than proactively shaping the workplace.
