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Trauma-Informed Content ConsultingWe design for full capacity. Life rarely provides it.
  • About us
    • About Adrie van der Luijt
  • Services
    • Approach
    • Practice
  • Events
  • Blog
  • About us
    • About Adrie van der Luijt
  • Services
    • Approach
    • Practice
  • Events
  • Blog

When AI meets vulnerability: What I learned between Whitehall and the Money Advice Trust

After delivering a keynote on trauma-informed content design and reflecting on government’s AI ambitions for grant management, I’m troubled by the gap between efficiency promises and vulnerability realities.…

AI in public services: The machines won’t save us unless we tell them how

Tony Blair says AI in public services will revolutionise government. But Adrie van der Luijt has heard it all before and warns that without investment in people, tools…
The Public Design Evidence Review sets out to define the future of design in public services, but leaves out the emotional and psychological realities of its users. In a post-lockdown world where cognitive overload is rising and trust is falling, trauma-informed design isn’t a luxury. It’s a baseline.

What the Public Design Evidence Review misses: Micro-trauma, emotional safety and the real needs of real people

The Public Design Evidence Review sets out to define the future of design in public services, but leaves out the emotional and psychological realities of its users. In…

Vulnerability and trauma-informed approaches: a talk on micro-trauma and compliance with the FCA Consumer Duty

Vulnerability and trauma-informed approaches, the full text of Senior Content Designer and Strategist Adrie van der Luijt’s talk for the Money Advice Trust’s Vulnerabity Academy to senior executives…

Focusing on the positive: Celebrating the impact of meaningful work

Explore the powerful impact of meaningful content through personal reflections on trauma-informed design and local heritage research. Learn how one piece of feedback can shape the purpose and…
Explore how micro trauma from COVID-19 lockdowns continues to affect user behaviour — and why content designers need to rethink clarity, trust and engagement through a trauma-informed lens.

How the lasting micro trauma impact of lockdown is reshaping digital public services

Five years after the pandemic began, the psychological toll of lockdown is still affecting how people interact with digital public services. This article explains why trauma-informed content design…

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