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Trauma-Informed Content ConsultingWe design for full capacity. Life rarely provides it.
  • About us
    • About Adrie van der Luijt
  • Services
    • Approach
    • Practice
  • Events
  • Blog
  • About us
    • About Adrie van der Luijt
  • Services
    • Approach
    • Practice
  • Events
  • Blog

When AI meets vulnerability: What I learned between Whitehall and the Money Advice Trust

3 November 2025
After delivering a keynote on trauma-informed content design and reflecting on government’s AI ambitions for grant management, I’m troubled by the gap between efficiency promises and vulnerability realities.…

AI in public services: The machines won’t save us unless we tell them how

19 July 2025
Tony Blair says AI in public services will revolutionise government. But Adrie van der Luijt has heard it all before and warns that without investment in people, tools…
The Public Design Evidence Review sets out to define the future of design in public services, but leaves out the emotional and psychological realities of its users. In a post-lockdown world where cognitive overload is rising and trust is falling, trauma-informed design isn’t a luxury. It’s a baseline.

What the Public Design Evidence Review misses: Micro-trauma, emotional safety and the real needs of real people

18 July 2025
The Public Design Evidence Review sets out to define the future of design in public services, but leaves out the emotional and psychological realities of its users. In…

Vulnerability and trauma-informed approaches: a talk on micro-trauma and compliance with the FCA Consumer Duty

17 July 2025
Vulnerability and trauma-informed approaches, the full text of Senior Content Designer and Strategist Adrie van der Luijt’s talk for the Money Advice Trust’s Vulnerabity Academy to senior executives…

Why Somerset Council’s ditching of FixMyStreet echoes past pitfalls in local government digital

19 June 2025
Somerset Council has axed FixMyStreet. But this shift to in-house reporting is a digital misstep that echoes past failures in local government services.

The AI ethics debate: Confronting the “AI can never be ethical” absolutists

19 June 2025
A pragmatic look at absolutist views on AI ethics and why transparency and accountability, not moral panic, should shape content design today.

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